BS 主修•辅修
Connecting buyers and providers is vital. Knowing how to meet other’s needs is the core of God-honoring community. Geneva’s biblically rooted and contemporary marketing 程序 teaches ethical approaches to making connections with people through advertising, 促销活动, 销售管理, 消费者的行为, 策略, 市场研究, 公共关系.
Engage in your creative and analytical skills
Internship placements at local businesses and organizations in marketing
of practical, real-world projects by graduation
Focus on market trends and design customer-driven strategies
Examine human behavior, decision-making, and the factors affecting our shopping choices
学习原则, 理论, and practical applications of 公共关系 and interpersonal communication
Analyze the affect digital marketing has on business and learn technology strategies
Geneva’s marketing 程序 blends business, marketing, 公共关系. They develop a strong business background and expertise in core marketing skills.
Students acquire skills in:
With the core curriculum and additional communication coursework, marketing majors learn to think, 写, 说得好, consistently adding value to their organizations in their life’s work.
The learning objectives for marketing majors are:
研究生s who aspire to have an impact in their communities and their careers through a Geneva Education gain expertise in this field enhanced by academics rooted in Christian values and ethics in Geneva’s 程序.
10% job growth projected for advertising, 促销活动, and marketing managers 2020-2030 (Bureau of Labor Statistics)
Wide annual salary range from $40,000 (entry level) to well over $100,000 (with experience)
Complete the following information to connect with an admissions counselor.
BA 主修•辅修
BSBA 主修•辅修
BA 主修•辅修
There are many avenues you can choose in the marketing field. Which one is best for you?
If you’ve chosen to major in marketing in college (or you’re considering doing so), you’ve already made a great choice. The marketing industry is growing rapidly, fueled by continued above-average growth in digital marketing careers.
As you consider your future career, you may be thinking that you want to find an option that not only pays well but is also fun. What jobs pay well but are fun? The answer depends on your major, but these are some excellent choices.
